... it’s got to be valuable. This is one of the most important things that we believe: anything we give to our consumers, like to sell to them, whether it’s smaller or bigger, if you’re selling something to someone it’s got to be good and it’s got to be a certain value for the money they’re paying for it.

You have to remember that video game consumers are some of the smartest, most connected people on the planet. You can’t trick them with anything, so don’t even try. I don’t think it’s so much as to trick them, as it is the strategy behind it has to be fully thought out. This is the reason that with Dragon Age, our DLC strategy is doing it in maybe a year and-a-half or two years, planning exactly when you’re going to do it and how you’re going to do it.

Some of our fans would really like us to extend the world, so it’s going to be something that will make the world even bigger and more interesting. It’s not going to wreck it or break it.