Lionhead shouldn't be thought of as just doing Fable. Definitely not. In fact we've been working on, working incredibly hard, on something else. We haven't been allowed to talk about that something else because the rule is we have to have something to show, to prove it. Those days of high media concept are gone now and quite rightfully so.

It's fascinating how E3 has turned itself around. It was a show that was on its last legs and now suddenly everyone is going 'Hey, it's going to be a big E3'. I think this year E3 is going to be pretty big on announcements from everybody. It's just a perfect time in the industry. We're kind of building ourselves up and saving our energy for these big announcements.