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Next Round in the Fight between ATI and NVIDIA - Updated

Next Round in the Fight between ATI and NVIDIA - Updated

ati_vs_nvidia.jpg
Germany — 

Update: VR Zone has released photos and a benchmark of the 4850.

Last weekend, the video card manufacturer Ati started shipping the first model of their highly anticipated HD 4000 series to retailers and OEM partners.
It will be the HD 4850, which has 512 MB GDDR3 RAM and a frequency of 850/1800 MHz.
Of course NVIDIA won't let this happen unchallenged, and will release the GeForce GTX 280 and 260 in return.
ATI planned the release on the 18th of June, but as NVIDIA chose the 17th for their release, it is possible that ATI will try to start even earlier in return.

Anyway the two Series won't be competitors, because the NVIDIA cards will be high end for 450-600$ (plus a new power supply, but less heating costs ;), whereas the ATI cards will be less powerful but more affordable at 180-220$.

By the way, the prices of the older models are falling as well of course. I just bought a HD 3850 for 95 Euros. So if you thought about a new graphics card, have an eye on the prices for the next 8 weeks.

Phlexonance
540 EXP -
June 2, 2008 - 10:37 #

Man I'm really out of date when it comes to graphics cards.
I thought the latest nVidia cards where the 9th series, so what the hell are GTX 280?

Hehe, it's too much to keep track all the time, I prefer to research for some hours before buying a new one when it's time.

Starkiller
1278 EXP -
June 2, 2008 - 10:50 #

the 9000er series is the latest, just not for much longer. :-)

I guess GTX280 is a codename, the chip is called G200 and was originally planned (a year ago) to be the new 9000er Series. But since ATI does not have a real high end model at the moment, Nvidia could afford to wait.

bolle
1346 EXP -
June 2, 2008 - 10:52 #

It took me several weeks to get up to date with everything :)

Crossfire and SLI, sockets, power supplies, ram and timings, cooling and heat, does it fit into my uatx case, and so on. internet research at its best :)

Starkiller
1278 EXP -
June 2, 2008 - 10:39 #

Wow, that caught me by surprise, I was sure that the next generation would not come until fall. But I was really waiting for this, in some games (not all) my 8800GTX just doesn't cut it anymore (in 1920x1200 that is). It can be expected that this new generation will cost the usual 500-550€ upon release, but hey I had nearly 1 1/2 years of fun with my old one, it that card lasts that long, I'm more then happy.

bolle
1346 EXP -
June 2, 2008 - 10:51 #

My Ati Radeon 9500 Pro did id for two years as well and was cheaper. 550 Euros? I paid less for my computer yesterday :)
But let's see if this thing works before I boast around with it :)

Starkiller
1278 EXP -
June 2, 2008 - 11:00 #

It all depends on what you are expecting and what you are willing to pay for that. A computer around 500 euros should be able to start Crysis in 1024x768 for example, but if you want to experience it on the highest resolution, full details and a steady 60fps, you might need to pay more.

I payed over 3000 euros for my last PC, but it's not that much, when you know how much I am using it and what I'm doing with it.

bolle
1346 EXP -
June 2, 2008 - 11:04 #

I expect Mass Effect, Crysis and AoC to run very well with max details on 1280*1024 (native resolution). Well, we'll see :)

bolle
1346 EXP -
June 2, 2008 - 10:55 #

btw. thanks for the picture!

Man, I need to watch my typos. But is "ATI" singular or plural?

Starkiller
1278 EXP -
June 2, 2008 - 11:09 #

If I'm not mistaken, most brand names should be singular, esp. when you're dealing with acronyms. AMD for example stands for "Advanced Micro Devices", which should be a plural, but the abbreviated version is singular.

bolle
1346 EXP -
June 2, 2008 - 11:45 #

but why did you change the "its" to "their" in the first sentence "first model of their highly" then?

Starkiller
1278 EXP -
June 2, 2008 - 11:58 #

I only changed
"first model its higly anticipated..." into
"first model of its highly anticipated..."

so adding the "of" and editing the typo in "higly", the change you are talking about was done by Phlexonance

But thinking about it, "their" doesn't sound wrong at all, maybe I was wrong and companies are always plural...hmmm any native speakers here?

bolle
1346 EXP -
June 2, 2008 - 12:36 #

Oh, sorry, it was Phlex, you're right.
I'll ask one of my english natives when one turns up in the IM

Phlexonance
540 EXP -
June 2, 2008 - 14:31 #

Well I always think of companies as a bunch of people and never as 1 guy, so plural feels better for me and in most cases that means it's right.

Starkiller
1278 EXP -
June 2, 2008 - 14:48 #

I agree that this is a common point of view, but legally a company is one "corporate body" (entity).

Would you rather say "google is a search engine" (singular), or: "google are a search engine"(plural)?
I think in this case it's obvious, I'm just making the point that the topic isn't that easy after all.

Phlexonance
540 EXP -
June 2, 2008 - 17:29 #

Yes, legally.
Who thinks in legal terms?

Google is an exception because no one thinks first of google as a company, but rather as a website / search engine.

Starkiller
1278 EXP -
June 2, 2008 - 18:26 #

I thought it would help because legal terms should be closer to this problem then "what feels right",but maybe there isn't really any grammatical law and it's pretty random.

Jörg
3440 EXP -
June 2, 2008 - 15:36 #

I'm treading foreign language ground here, but I'll try my best: A company is a legal entity and is referred to in the singular. Modern English does not know grammatical gender for nouns, although a man will be referred to as him and a woman as her, of course. So it's "it" and "its". It (the 4 "its" in 5 words are intentional :-) ) seems to get complicated when you refer to a group within a organisation, e.g. a sports team. Of course, the "L.A. Lakers" are referred to in the plural, but technically, you refer to the group of players by that and not to the legal entity behind the L.A. Lakers (whatever that company's name is). In German, a company ("Firma") is female, even is the actual name is plural or has another gender. You constantly see companies referred to as "sie" (pl.) in German, or even (in some dialects) as "him". But that's an error (or dialect), as long as you refer to the legal entity of a company. Have I managed to confuse everybody? Also, I invite anyone with a better grasp of the English language to correct me.

bolle
1346 EXP -
June 2, 2008 - 15:58 #

If I ask google, I get 234 hits for "ati releases their new" and 76 for "ati releases its new". But with nvidia, you get 254 with "their" and 442 with "its"

Either one or the other is correct, both seems to be used :)

Phlexonance
540 EXP -
June 2, 2008 - 17:36 #

Gender has nothing to do with this.
It's all about singular and plural.

The company as a legal term is just a virtual thing on a sheet of paper.
This thing doesn't produce graphic cards, the people do, so when I say "NVidia did this" then I'm talking about a bunch of people, not about the 6 letters....

Starkiller
1278 EXP -
June 2, 2008 - 18:21 #

As I said, it's complicated and might even differ depending on the language.

In German it's "Der Kaufhof" but "Die Kaufhof AG"; "Der Aldi" but "Die Aldi Gruppe". And these are the easy cases where the article is simple following the lead of the last noun (e.g. Gesellschaft).

But you were able to distract me successfully, we weren't even discussing what gender a company has, we're still stuck with singular/plural, but I guess we can't really solve that without an english teacher.

Phlexonance
540 EXP -
June 3, 2008 - 08:57 #

I asked one. We'll soon know.

Phlexonance
540 EXP -
June 3, 2008 - 14:16 #

He said it's plural.

Jörg
3440 EXP -
June 3, 2008 - 15:32 #

I am sorry, but what we evoke in our minds when thinking about a company doesn't exactly rule Grammar. :-)

I highly doubt that your teacher is correct when he thinks the plural is the correct form for any company, because a company is still singular in English, and there are some universal rules of Grammar (as I had to learn when studying Linguistics in younger years). I do not doubt, though, that "their" is often used in English, and maybe it's even a correct alternative (at least in Colloquial English).

Have a look at what happens when you google for business related word combinations (exact phrases):

1750: "its quarter results"
http://www.google.de/search?hl=de&safe=off&rlz=1B3GGGL_deDE262DE264&q=%2...

vs.

171: "their quarter results" (and that's misleading already, because there are plural nouns like "companies" included which of course get referred to in the plural)
http://www.google.de/search?hl=de&safe=off&rlz=1B3GGGL_deDE262DE264&q=%2...

or

2.610.000: "its competition"
http://www.google.de/search?hl=de&safe=off&rlz=1B3GGGL_deDE262DE264&q=%2...

vs.

1.510.000: "their competition" (and that's misleading already, because you've got many, many plural nouns like "owners" or "marketers" in those examples)
http://www.google.de/search?hl=de&safe=off&rlz=1B3GGGL_deDE262DE264&q=%2...

So I would ask you use the singular form when referring to a company, as long as its name is not clearly set in the plural (L.A. Lakers, The Argonauts etc. ). If you do not want to do that, simply add a "guys at" before Blizzard or whatever, and suddenly "their" is the only correct form, without any doubt. But we won't censor any news that include phrases like "Blizzard has announced their next game" (I am sure I have used the plural myself many times).

Again, I'm open for corrections by a native speaker with some linguistic knowledge.

Phlexonance
540 EXP -
June 4, 2008 - 00:26 #

I still believe what my teacher said, who prepared me for the BEC Vantage (on which I got an A).

If you find a rule in a textbook or dictionary website, ok, but something as bogus as google hits won't convince me.

Flo_the_G
266 EXP -
June 4, 2008 - 04:23 #

I'm with Jörg on this one: The singular is the grammatically correct form, the plural is highly colloquial, and after having lived in England for more than five years, I think I should know. ;)

bolle
1346 EXP -
June 4, 2008 - 09:26 #

I think we can finish the discussion with "both is ok" and delete everything of it, as it has nothing to do with the content of the article
?

Jörg
3440 EXP -
June 4, 2008 - 09:36 #

For my part, I am finished with the discussion. But we should not delete it, because "going off-topic" is exactly what happens to comment threads from time to time... Maybe such discussions should be started in the feedback thread?

Phlexonance
540 EXP -
June 4, 2008 - 09:54 #

Yes I agree.
But we shouldn't delete it, maybe relocate it to somewhere else, but does it really fit into "Feedback" ?

bolle
1346 EXP -
June 4, 2008 - 12:25 #

maybe staff chat?

Jörg
3440 EXP -
June 4, 2008 - 13:08 #

Maybe just leave it here, in this instance? I have no idea how to transfer comments from one news to another, or even to another content-type...

Starkiller
1278 EXP -
June 4, 2008 - 15:12 #

I would leave it here as well, going off-topic is a natural thing and happens all the time, removing or moving every comment that strays from the golden path would make the site quite sterile and boring (imho).
I would of course erase moderate offensive, disgusting, or otherwise inappropriate comments :-)

Phlexonance
540 EXP -
June 4, 2008 - 15:14 #

Good point Starkiller.
I agree.

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